Caroline Gerard was working at Ridley Scott’s production company Scott Free in London in 2010, when Google came knocking. Google knew it wanted to do something different with YouTube. Ridley Scott knew about storytelling. Together with Oscar winning director Kevin Macdonald, they created LIFE IN A DAY – a first of its kind, user-generated feature documentary film which attempted to capture life on earth on a single day.

Being part of the producing team behind this experimental and landmark film, Caroline began to see enormous possibilities in the convergence of narrative storytelling and branding. The film itself – the very making of it and also the myriad of stories contained within it, also served as a profound reminder of the universality of storytelling and the way in which stories connect us across borders and cultures.

To tell stories is to be human.

Since childhood, Caroline has been an avid consumer of stories in every form, developing a deep love of storytelling on screen through watching, among other things, old Hollywood movies presented by Bill Collins on television. But a career in that field seemed irresponsible, impossible, merely a dream. So, like many other frustrated creatives, Caroline became a lawyer instead.

But the niggling thought that there was more to life than the law would not die. After several years she made a break for it, fleeing a promising career at one of Australia’s leading law firms to dive head first into a world of storytelling in film.

After her first feature THE BET was released in Australian cinemas in 2007 (which she wrote and produced), she relocated to London and undertook a Masters in Screenwriting at the London Film School. She was then engaged by Ridley Scott’s production company Scott Free in London where she worked in development and production before turning to freelance work.

Since relocating home to Australia in 2016, Caroline has been writing and developing her own screen projects, collaborating with local producers, and working with cultural institutions, heritage organisations and not-for-profits to tell their most important stories.

Caroline has spent years deeply researching the way stories permeate our world — dissecting why and how they work, how they motivate people to act, why some fail to hit their mark, and how stories shape both the past we remember and the future we create. She brings this rare depth of knowledge and creative intelligence to every organisation she works with.